2 Dec 2010

Concert Campaign – Final Designs

Yesterday, the class presented their final designs to board members and contributers to the Rock Star Supply Co. Everyone did a really great job and it's was really cool to see all the different directions people went with the same project. Every team had great elements that they incorporated into their campaigns and, with minor revisions, any one would be successful if chosen and implemented.

For our campaign we chose to relate it to activism and politics as well as portray a sense of civic duty to the public. We used active colors such as red and orange on black backgrounds to show contrast and draw attention. For the background of our pieces we overlaid a distressed image of the constitution and incorporated related type elements into our poster. For our palm card we have a bottom portion that can be torn off and surrendered at the event for those who want to volunteer with Rock Star.  Our web page allows people to be directed to RSSCo's twitter and facebook as well as donate money and volunteer. We incorporated information about the event, the RSSCo and highlighted a few student stories documenting their experience with Rock Stars. The t-shirts we designed would be passed out at the event to the first 50-100 people. Posters would be put up around town as well as the palm cards in libraries, coffee shops, and different buildings around campus.

(download)