Concert Campaign – "We the Rock Stars"
Our concept for this project is a revolutionary, constitutional approach to helping students. With the slogan "We the Rock Stars" we plan to address our audience directly and place the importance on the students right away. We want to stay consistent with the Rock Star brand and identity by incorporating the color balance (black, white and instances of vibrant color) and hierachy (large bold titiles, smaller subtitles). We want the main graphics to be bold but inviting and fun, also, similar to the brand identity but distinctively different.
Below, we have an image that inspired us in our concept, a few rough poster concepts representing the idea of school with the "apple headed" crowd and the simple nature of text and shape in the second example. The third is a rough palm card indicating that we want to do a perforated bottom for people to rip off and surrender at the entrance with their name and email if they want to volunteer (they will also be able to register online). And finally a simple tee shirt design intended for volunteers both new and old. Early next week will be collaborating as a group to narrow our concept and prepare for critique on Wednesday.




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