13 Oct 2010

Informative Series Sketches

For this assignment, we are to develop a campaign around a single idea or theme. I am extending the concept behind my last piece on Kiwi. I have decided to develop a poster series to promote kiwi as a beneficial fruit that people should incorporate into their diet.  In developing visual representation for this theme, I was experimental in content and form. I did some research into what makes kiwi special and what aliments/diseases it helps with.  Mush of the information I found was new to me and so I have made an assumption that it will be new to others as well.

Sketch_series1

The top row of imagery is going off the this idea that kiwi isn't just a healthy fruit; it can help you with other health issues you are experiencing.

The second row of imagery expands on the idea of kiwi being green in color, but also referred to as "green" such as natural/unprocessed. Then i represented other green color foods that may be part of the "green" movement.

The third row of imagery resembles two characteristics of kiwi that I focused on earlier on the last assignment; affordability and portability of kiwi. Then I visualized how other friuts may also fall into this category.  The concept would be portrayed through typographic illustration and shape as fruit and text.

 

We'll see where it goes from here!